Management of Social Media Presence

Primary Role:

Digital & Content Specialist will be the primary team member owning this process. They will loop in additional resources as needed

Tools Needed:

• Metricool > Used for scheduling social posts
• Opus Clip > Used for curating short clips from long videos
• Canva > Used for creating post assets and images

Platforms:

• Instagram
• Facebook
• TikTok
• LinkedIn
• YouTube

Frequency Of Posts

• 5 posts per week across the different social channels. Posts should cycle through the following categories
  • Podcast clips; testimonials; team highlights; before and after projects; time lapses; new resource center content; promotions
• 5 reels per week. Reel content should be curated from the following categories
  • Podcast clips; time lapses; HVAC tips and tricks; intelligent use of social trends

Content Curation:

• Content will be curated in a variety of ways depending on the category the post falls under:
  • Podcast Clips
    • A New episode of the Science of Building Your Nest podcast is released > download the original video and run it through Opus Clip to create shorts/reels > edit/trim clips for quality and curate a list of 4-6 clips per podcast > schedule clips to be published throughout the month on Metricool
  • Testimonials
    • Create a new testimonial post using template on Canva > Copy review or portion of a recent review from Google > Change the text on the new Canva asset for the new review > swap the background image with either a GES sourced image or stock photography > download the new testimonial post > schedule it via Metricool
  • Team Highlights
    • Capture photos of the team > create a social post highlighting their role, HVAC expertise, how long they’ve been with Gold Eagle, their pro tips for homeowners, etc. > schedule the photo and caption in Metricool
  • Before and After
    • Curate photos of jobs during Content Curation Work to capture the difference between systems before and after work (should focus on cleanings, installs, major reworks – not new wiring or small part replacements) > Create new post using Canva Before and After template > swap images and download the new asset > Write caption for the post and schedule in Metricool
  • Time Lapses
    • Curate video of jobs during Content Curation Work to capture footage of installation jobs > Compose caption to go along with work >  schedule the video and caption in Metricool
  • Resource Center Content
    • Utilize new content being pushed out via Resource Center > create post utilizing the summary and key takeaways > schedule post in Metricool using content and image from article
  • HVAC Tips and Tricks (reel)
    • Curate a list of HVAC tips > create short videos talking about the tips > schedule videos via metricool
  • Social Trend
    • TBD

Audience Management

• Monitor all social channels and promptly reply to:
  • Comments on posts
  • Direct Messages