Primary:
Digital & Content Specialist
Tools Needed:
- Google My Business > Google listing, reviews, business updates
- Yelp > Reviews, business updates
- NextDoor > Reviews business information
- Canva > for creating assets for GMB posts
- Workiz > for review generation messaging
Frequency Of Engagement
- Google My Business Updates
- Post 1 business update per week that includes designed asset and 2-3 paragraph content to highlight services and offerings from Gold Eagle.
- Review Response
- Monitor and respond to all reviews within a 48 hour period of being posted. In the event of a highly negative review, discuss with Keating to respond in an appropriate way.
Content Curation:
- Asset Creation
- Create and utilize Canva templates for new assets > include information about Gold Eagle Services offerings > use image captured from GES jobs
- Copy Creation
- Create content based on website content about specific offering > utilize Chat GPT as needed to rework content to utilize in Google Business updates.
